SCS Star Baker Challenge

The SCS Star Baker Challenge was organised by SCS Butter to engage baking enthusiasts and also to gain a bigger market share in the food and beverage industry. This 2-month long campaign was developed after SCS Butter established the SCS Passionate Chef Rewards Program. Under this program, consumers were rewarded via a point system when they bought butter from SCS.

A logo and a key visual were first created for this campaign. Once approved, the design elements were applied to marketing materials (poster, sticker, wobbler and shelf-talker). The logo is made up of elements which echo the characteristics of a cupcake. A script font was chosen for the name of this event, which is a representation of the icing on a cupcake. SCS Butter’s corporate colour (navy blue) is the accent colour for this set of collaterals.